TV broadcast newsroom
★ Trusted Preemptible TV Buying Subcontractor — Democratic AORs & Consultants

Your Clients Win More.
Your Agency Gets the Credit.

Midlantic is the specialized preemptible linear TV buying subcontractor that Democratic Campaign AORs and Political Consultants rely on to deliver unmatched clearance rates, sell-out market expertise, and maximum voter contact — while you retain full client ownership.

Schedule a Strategy Call See the Advantage
$10.8B
2026 political TV market — most competitive ever
$280M
Combined billings behind your clients
18+
Yrs avg buyer experience, every DMA
42
Media professionals as your extended team
Avg. client spot savings vs. conventional political rate
56%
★ Founded 2020 — Democrats Only
★ Backed by Corinthian Media Since 1974
★ Every DMA — All Race Types
★ Strictly Confidential Subcontractor
★ Built for Consultants & AORs

The Preemptible TV Media Buying Specialist
Your Agency Has Been Missing.

Democratic consultants and campaign AORs trust Midlantic as their dedicated preemptible TV subcontractor — a seamless extension of your team who delivers clearance expertise no generalist buying service can match.

🤝

You Stay in Control — Always

You set the strategy, targets, and programming direction. Midlantic executes the preemptible TV buy, reports clearances daily, and stays invisible to your client. Your agency relationship is never at risk.

📺

Sell-Out Market Expertise No One Else Has

When political demand drives stations to near inventory sell-out, most political buying shops panic and move to non-preemptible unit rates — severely hammering the campaign's war chest. Midlantic's constant in-market presence and decades-long broadcast relationships provide our agency clients with clearance insight that is simply unavailable to outside buyers.

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Daily Clearance Reporting to Your Team

Nielsen Monitor-Plus, KeepingTrac and BVS tracking deliver live campaign visibility directly to your team — so you can report confidently to your client every single day.

🗳️

Exclusively Democratic — Zero Conflict

Midlantic was founded in 2020 to serve only Democratic political advertising. No Republican clients, no divided loyalties. Your clients' confidential strategy is always protected.

★ The Midlantic Subcontractor Model

Plug In World-Class TV Buying Power Without Adding Headcount

Midlantic functions as a white-glove TV buying division for your agency — bringing the combined market leverage of Corinthian Media (independent buying powerhouse since 1974) and decades of Democratic political negotiating relationships directly to your client's campaign.

$280M
Combined Buying Leverage Behind Your Clients
42
TV Specialists as Your Extended Team
50+
Yrs Combined Democratic Political Exp.
US Capitol building

In the Most Expensive Midterm in History,
Your Clients Cannot Afford to Leave Spots on the Table.

$10.8 billion in projected 2026 political spend. Broadcast TV: 49% of every dollar. Midlantic ensures your clients are on the air — even when markets sell out.

★ The Midlantic Advantage

When Markets Approach Sell-Out, Your Clients Have Better Insight Into the Pricing Necessary to Remain On Air.

In peak political season, tight TV markets often panic buyers who don't have continuous general market presence to properly assess necessary preemptible rate media buys. Midlantic's buyers are always in the market — allowing for better forecasting of unit rates that your client's competition doesn't even realize are available.

Without Midlantic
What Your Client Might Pay
$175/spot
Standard political rate — paid by campaigns without preemptible buying expertise
Medium-size DMA market example
56% Savings
What Your Client Could Be Paying With Midlantic
$75/spot
Same station. Same daypart. Same voters. A result your agency delivers — powered by Midlantic.
Preemptible Availability by Daypart
🟢
Early Morning
Very Available
🟢
Daytime
Very Available
🟡
Early Fringe 3–7PM
Regularly Available
🟢
Late Fringe
Very Available
🟢
Weekend Day
Very Available
🟡
Local News
Available
🟡
Standard Prime
Available
⚪
Live Sports
Sometimes

The Budget Impact for Your Client

When you bring Midlantic in, your client gets dramatically more voter contact for the same budget — a result you deliver, and a win your agency owns.

Larger-size DMA market example — $500K budget
At $800/spot (conventional political rate)
625 spots
At $385/spot (Midlantic preemptible)
1,298 spots
Additional voter contact
+107%
★ Subcontractor Services for Democratic AORs & Consultants

What Midlantic Delivers to Your Agency

Your agency engages us, we execute, you report results to your client. No disruption to your workflow, no conflict with your client relationship.

Core Specialty
★ Signature Capability

Preemptible TV Buying & Unique Insight Into Tight Market Clearance

The skill most buying services don't have. Midlantic's buyers are continuously in the market — securing conditional-sale inventory at dramatically reduced rates in even the most competitive, near sold-out political markets.

Transparency

Daily Clearance Reports to Your Team

Every day of the flight, your agency receives detailed clearance reporting via Nielsen Monitor-Plus, KeepingTrac and BVS — so you always have accurate data to present to your client.

Compliance

PAC, IE & Coordinated Buy Execution

Experienced in compliance requirements, disclosure obligations, and firewall protocols unique to independent expenditure and coordinated buys — handling complexity so your agency doesn't have to.

Scale

Multi-Market Execution, Every DMA

Our buyers average 18+ years of continuous major-market negotiations — active on virtually every network station and most dayparts nationwide, with little ramp-up time on your client's budget.

Intelligence

Market Analysis & DMA Benchmarking

Before a dollar is invested, Midlantic delivers forecasted preemptible spot availability by DMA, projected reach/frequency, and cost-efficiency benchmarks — intel your agency can use to set client expectations and sharpen strategy.

Optimization

Mid-Flight Optimization & Final Sprint Planning

Midlantic's preemptible strategy creates and allows you to preserve budget for the closing weeks — when competitive markets are tightest and stakes are highest.

★ How the Partnership Works

Simple to Engage. Seamless to Operate.

Midlantic plugs directly into your agency workflow — four steps from first call to full execution, without disrupting your client relationship.

1

Consultant Briefing

Simple to Engage. Seamless to Operate.

  • You brief Midlantic on your client's target markets, budget, timing, and objectives.
  • We protect your client relationship. Midlantic will sign a Non-Circumvention agreement as well as any required NDAs to fit into your existing workflow from day one.
2

DMA Market Analysis

Midlantic delivers preemptible inventory availability by DMA, clearance forecasts, and cost benchmarks — intel you present to your client under your agency's name.

3

Buy Execution

We negotiate, secure inventory, and execute your preemptible TV buy — leveraging C-Suite broadcast group relationships for very low preemptible unit costs typical political media shops simply can't access.

4

Report & Optimize

Daily clearance reports flow to your team. Mid-flight adjustments keep your client's campaign at peak performance — results your competitor agencies simply can't replicate.

Bob Klein, President, Midlantic Media
★ From the President

The Earlier Your Agency Engages, the Stronger Your Client's Position.

When your agency brings Midlantic in early, we can reserve preemptible inventory before sell-out pressure hits — giving your client's campaign a structural cost advantage that compounds through Election Day.

Schedule a Confidential Call
★ 2026 Political Ad Market — Forecast

The Most Expensive Midterm in History.
Your Clients Need Every Advantage.

$10.8 billion projected in 2026 political spend — 20%+ over 2022. In this environment, the agencies that bring specialized preemptible buying expertise to their clients win. Those that don't leave voter contact — and budget — on the table.

★ Broadcast TV$5.3B (49%)
CTV / Streaming$2.5B
Cable TV$1.5B
Digital$1.2B
Radio / Other$0.3B
★ Broadcast TV is 49% of all political spend — and the only channel growing vs. 2024. Your clients need a subcontractor who can unlock preemptible inventory when markets sell out. That's Midlantic.
$10.8B
Total projected 2026 political ad spend
+20%
Over 2022 — most expensive midterm ever
$5B
Congressional races alone — House + Senate record
5
States exceeding $500M each in political ad spend
★ For Democratic AORs For Political Consultants
Why Agencies & Consultants Partner With Midlantic

Bring Sell-Out Market Expertise to Every Client Campaign. Without Adding a Single Staff Member.

Your agency drives strategy. Midlantic delivers the one capability that separates winning campaigns from losing ones in competitive markets: the ability to buy and clear preemptible TV inventory when everyone else is panicked into non-preemptible unit costs.

✓

Your Client Relationship Is Always Protected

Midlantic is a subcontractor to your agency — not a competitor. We work through you, report to you, and never make direct contact with your client unless you explicitly direct it.

✓

Access Clearances No Other Buyer Can Deliver

In sold-out markets during peak political season, most buyers hit a wall. Midlantic's C-Suite broadcast station group relationships and continuous market presence unlock preemptible inventory that's simply not available to outside firms.

✓

Stretch Your Client's TV Budget by As Much As 107%

We have often seen our general market preemptible TV clients clearing when political campaigns without our market insight have moved to non-preemptible high unit costs. The same budget that buys 625 spots at conventional rates buys 1,298 spots through Midlantic's preemptible clearance insight — a result your agency presents and owns.

✓

Democratic-Only — Zero Conflict of Interest

Midlantic works exclusively for Democratic political advertising. Your client's strategy, targeting, and market intelligence are never shared with or exposed to opposing campaigns.

"The earlier your agency engages Midlantic, the more aggressively we can reserve preemptible inventory — and the stronger your client's position in sell-out markets when it matters most."
Bob Klein — President, Midlantic Media
914-261-9198  ·  bob@midlanticmedia.com
★ Connect With Midlantic

Let's Talk About
Your Client's Campaign.

If you're a Democratic political consultant or campaign AOR looking for a specialized TV buying subcontractor, schedule a confidential conversation with Bob Klein. We'll discuss your client's markets, timing, and how Midlantic's preemptible buying capability fits into your existing workflow.

BK
Bob Klein
President, Midlantic Media, LLC
914-261-9198 bob@midlanticmedia.com
📞
Phone Consultation
Direct call with Bob Klein — 20 or 45 minutes
🎥
Video Conference
Zoom or Google Meet — 30 or 60 minutes

Serving Democratic AORs and consultants across Presidential · Senate · Congressional · PAC · IE · Local races

Schedule Your Consultation

Tell us about your agency and your client's race. Bob will confirm your preferred time within one business day.

Bob personally responds to every inquiry within one business day. All conversations are strictly confidential.